Laura

Meskanen-Kundu

Laura

Meskanen-Kundu

Designer of

Designer of

Products

Interactions

Experiences

Products

Products

Interactions

Experiences

Products

My background as a front-end developer enables seamless communication between design and implementation.

My background as a front-end developer enables seamless communication between design and implementation.

Currently a consultant

@Netlight

Testimonials

Senior Manager @ Netlight

It is such a pleasure to see you at Netlight, your energy, drive and ambition to create great things together is contagious. You are brave, diligent and have an ability to inspire those around you. Those are great qualities for leadership potential.

IT Consultant at Netlight

IT Consultant at Netlight

Personally I feel like you've quickly become my trusted design professional. Whenever I've needed clarification on designer roles or tips on design improvement practices, I've lately turned to you. This is because I think you're very good at what you do.

Product Owner @ MeetingPackage

I was very impressed by how you took charge in the ideation phase in a very encouraging and facilitating way and I'm sure, thanks to you, we were able to formulate our solution so quickly. If I ever face a wicked problem, something super vague and not easy to solve, I know I can reach out to you.

Data Scientist @ Bonnier News

When you came in [to the team], you brought great energy, which boosted the morale of the team! You brought in a lot of good habits, with the Miro boards, stand-up questions, etc ...you showed great seniority when you set long-term goals for [project] and dealt with internal conflicts professionally.

UX design | Service design

My first impression of you is that you take command and can clearly communicate to project members and stakeholders what's needed from them to get to the next step.

Consultant at Netlight

It was also great that you took some responsibility in organizing the ceremonies early on, and then contributed to our efforts in clarifying the overall vision by (re)establishing the necessary communication lines with our stakeholders.

24

Modus Design System

Modus Design System

Modus Design System

Design Systems designer

Design Systems designer

Design Systems designer

Inhouse

Company

Trimble is a global company founded in 1978 with 12000 employees and an annual revenue of US$ 3.66 billion in 2021.


Challenge

Over the last decade, Trimble's acquisitions have led to a fragmented product appearance. There's a strong need for unified style guidelines and design system to create a coherent look for all products.


Project

Trimble's design community advocated for an open-source, company-wide design system called Modus in 2020. I identified the need in my own products for a standardized content tree component in Modus to display data hierarchy, allowing users to navigate nested information through a parent-child relationship model.


Outcome

I built the component with flexibility in mind using atomic design principles. I wrote the UX specification and designed the components and pattern behavior to serve various software, platforms, and communities. This led to faster development cycles in our product teams. My contribution was accepted "as-is" and received high praise from the internal design community.


Product

https://modus.trimble.com/components/content-tree/

Service Blueprint and Vision work

Service Blueprint and Vision work

Service Blueprint and Vision work

Service Designer & Researcher

Service Designer & Researcher

Service Designer & Researcher

Client work

Outcome

The service blueprint detailed a 2-year process with 24+ stages and 13+ users, resulting in significant benefits for decision-makers and teams. Visual mapping and pain point identification improved understanding of the customer journey, facilitating informed decisions on IT systems for the next decade. This fostered better communication and teamwork, aligning efforts with company goals.

Project

As a service design expert, I was enlisted to map internal company processes and identify user pain points. Using methods like interviews, observation, and journey mapping, I created a service blueprint. These insights into user needs and experiences helped identify touchpoints for improvement, align business objectives with user expectations, and enhance the overall service experience.


Outcome

The service blueprint detailed a 2-year process with 24+ stages and 13+ users, resulting in significant benefits for decision-makers and teams. Visual mapping and pain point identification improved understanding of the customer journey, facilitating informed decisions on IT systems for the next decade. This fostered better communication and teamwork, aligning efforts with company goals.

Company

A leading Finnish hospitality provider operating across Finland, offering various customer-facing services in travel and hospitality.


Challenge

A major IT data architecture project faced challenges due to a lack of understanding of internal company processes, slowing down decision-making. Additionally, gaps in knowledge about user and stakeholder needs resulted in product/service shortcomings and reduced customer satisfaction.


Project

As a service design expert, I was enlisted to map internal company processes and identify user pain points. Using methods like interviews, observation, and journey mapping, I created a service blueprint. These insights into user needs and experiences helped identify touchpoints for improvement, align business objectives with user expectations, and enhance the overall service experience.

Company

A leading Finnish hospitality provider operating across Finland, offering various customer-facing services in travel and hospitality.


Challenge

A major IT data architecture project faced challenges due to a lack of understanding of internal company processes, slowing down decision-making. Additionally, gaps in knowledge about user and stakeholder needs resulted in product/service shortcomings and reduced customer satisfaction.

Quick sketches to illustrate potential process changes

Before

After

Large service blueprint that spans over a 2 year process flow

Process mapping & Discovery work

Process mapping & Discovery work

Process mapping & Discovery work

Service Designer

Service Designer

Service Designer

Client work

Company

A Finnish leading foodservice wholesale delivering to hotels, restaurants and large public sector kitchens throughout the country.


Challenge

Customer use of services and the online ordering portal was poorly understood, hindering better customer segmentation.


Project

To learn more, I first examined internal customer segmentation. Then I mapped high-potential areas using user research methods—interviews, observation, and journey mapping—to identify pain points in both internal processes and customer interactions.


Outcome

The customer journey and interview insights lead to clearer customer segmentation, enabling targeted services that boost satisfaction and benefiting decision-makers and teams.

User Research for

Trimble Outage Map

User Research for

Trimble Outage Map

User Research for

Trimble Outage Map

Design Research

Design Research

Design Research

Inhouse

Company

Trimble Utilities and Public Administration (U&PA) provides digital asset and infrastructure management software for electricity, gas, water, communication, and district heating/cooling networks.


Challenge

Trimble Outage Map allows utility companies to inform customers about current and upcoming distribution network interruptions. However, due to limited development resources, the product hadn't been updated in a decade.

Company

Trimble Utilities and Public Administration (U&PA) provides digital asset and infrastructure management software for electricity, gas, water, communication, and district heating/cooling networks.


Challenge

Trimble Outage Map allows utility companies to inform customers about current and upcoming distribution network interruptions. However, due to limited development resources, the product hadn't been updated in a decade.


Project

I was tasked with reviving the product and updating it to modern standards. I clarified the need, scope, and users while collaborating with a major Finnish utility company. Due to COVID restrictions, all research had to be conducted remotely, adding complexity to the project.

Project

I was tasked with reviving the product and updating it to modern standards. I clarified the need, scope, and users while collaborating with a major Finnish utility company. Due to COVID restrictions, all research had to be conducted remotely, adding complexity to the project.


Outcome

A survey with 1,153 respondents was conducted to understand the demographic and identify interview candidates. The survey provided data for analysis, and interviews offered qualitative insights. From this, a report and personas were created to aid management decisions. The product is now in development.


Product

elenia.fi/en/power-outages/outage-map


https://aaltodoc.aalto.fi/items/f24ec05b-8b83-4362-9200-e2662d2a9edc

Outcome

A survey with 1,153 respondents was conducted to understand the demographic and identify interview candidates. The survey provided data for analysis, and interviews offered qualitative insights. From this, a report and personas were created to aid management decisions. The product is now in development.


Product

elenia.fi/en/power-outages/outage-map


https://aaltodoc.aalto.fi/items/f24ec05b-8b83-4362-9200-e2662d2a9edc

Utility to Go (UTG) renewal

Utility to Go (UTG) renewal

Utility to Go (UTG) renewal

Product Designer

Product Designer

Product Designer

Inhouse

Company

An important software solution in the Trimble Utilities portfolio is "Utility to Go" (UTG), which offers network viewing in the field for maintenance, problem-solving, and documentation.


Challenge

UTG began as a simple field tool but became bloated with features over time. The app, designed for handheld devices, had become cumbersome. A key design goal was ensuring usability in extreme lighting and weather conditions.


Project

As the product designer for UTG, I led a complete interface renewal. I adopted Modus, still in Beta, to ensure the product remains current without needing a dedicated designer in the near future.


Outcome

The Trimble Modus design system enabled a complete software renewal in 4 months and streamlining developer communication. With Modus, UTG's usability improved significantly, boosting sales.


Product

https://upa.trimble.com/en-eu/products/utility-to-go


https://modus.trimble.com/news/2021-03-24-utg-modus-adoption/

Redesigning Aalto events: